Mike Slone
Digital guy working for Vail Resorts Inc, former Razorfish; lover of mountains, skiing, social media, travel, photography, cu buff fan, father of three...
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Do or Die, the first full-length business book published as an iPad app, explains how marketers can survive and thrive in a digitally dominated world. You can read Do or Die, listen to it, and watch video interviews with industry leaders, while looking into 8 case studies from enlightened marketers such as Nike, Coors, Virgin America, VW and others. When Do or Die references a company’s Twitter feed, Facebook page, or website, you can see them live right on the page. Written by Clark Kokich, chairman of Razorfish — one of the world’s largest interactive agencies — this amazing book + app (bApp?) convincingly makes the case that it’s time to quit saying and start doing.
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